I have been reading this book the last week. It. Is. Awesome. I tend to have mixed feelings on Martha Stewart, since sometimes I feel she is overly self-promoting or makes things seem like they should be ‘SO EASY’ when they are really not.
That aside, this book is great. Martha Stewart really does have a lot to be admired for. She has great business sense and great business values. She thrives because she is smart and frugal. She never got ahead of herself financially, which eventually led to her very profitable omnimedia business. And she clearly has always had such a passion for her work, which is something I really identify with right now. I absolutely LOVE my work, as tiring as it is sometimes, but I always have that passion that Martha deems irreplaceable. And it is good to know that I am headed down the right track, although I know that I have many many years of work before I could ever be even close to as successful as Martha.
I recommend this book for anyone who is doing an Etsy shop or even just a small business, particularly in the craft arena.