I sold on Etsy for a year and a half. I definitely don’t know everything about it. But this is what worked for me. And I did study advertising and marketing in college, so I like to think that I know a little about that too. 🙂
Step 1: Setting Up Shop
When I first decided to open my shop, I didn’t think about it for more than like a week before I opened it. I just went to Etsy.com, clicked on the big gray button that says, “SELL”
Once you click on SELL, you will get this page. It will give you lots of information about being a seller, I suggest you read all of it! I don’t think I did, but it would have helped a lot.
You have to be a member of Etsy to sell on Etsy. So you need to create a Login. Decide your name VERY CAREFULLY at this point because it is going to be your shop name forever after.
Once you’ve registered, you will get this page. Click on that big green button that says ‘Get started.’
Once you’ve gone through the menu prompts for Get Started, you will have your shop. You can access this by clicking ‘My Etsy’ at the top left side of the screen. You can view your shop by clicking on the little square button next to ‘Sign Out’ that says ‘shop.’
Here is what the store’back’ looks like. This is where you do all your stuff to make your shop happen. You can upload a banner, create a shop announcement, and most importantly, list items you are selling!!
It worked really well for me, since the colors were bright and it portrayed the puffs, giving the seller an idea of what I made. However, after awhile of selling, I was becoming more recognized. So I had my graphic designer make up my logo and graphic elements, so my banner changed to this.