I’m all for Women Empowerment. Because A) I’m a woman, and B) women work SO hard everyday and many of us feel under appreciated for the things we do. I’m not going to go into a whole feminist thing here because I don’t consider myself a feminist. But I do feel that women deserve equal treatment as men and equal pay for the same jobs.
So I was excited when I heard about a new campaign launched by Walmart called Empowering Women Together. It’s actually a website that gives shoppers the opportunity to buy cool stuff that also supports women-owned businesses around the world! And being a Women-owned business myself, that is something I want to get behind.
By buying things on this website, you can empower the women behind the products to improve their lives and the lives of their families and communities. In the past, Walmart has been criticized for being the Big Box company that puts Mom and Pop shops out of business…but this their way of using their massive company to help people, to promote small businesses…(women owned too!) Empowering Women Together is an element of Walmart’s Global Women’s Economic 5-year commitment to source $20 billion from women-owned businesses.
So what kinds of things will be on the Empowering Women Together site? At the launch, they will offer more than 200 items from 19 businesses in nine countries. You can buy jewelry from Peru, home decor items from Rwanda, ipad cases from Nepal, and much more. And that’s only the beginning.
Watch this Video to get more details.
Disclaimer: I am part of the Mom It Forward blogger network. Mom It Forward and Walmart partnered in support of this campaign. Walmart compensated me for participation in this campaign. However, all thoughts and opinions are my own.